Home

About Us

IT Services

Electronic Security

Knowledge Center

News & Events

Blog

Support

Contact Us

Prosper IT
  • Register

Prosper Solutions Blog

Like Many Business, Entertainment is Seeing Big Shifts

Like Many Business, Entertainment is Seeing Big Shifts

Technology has changed the way that the average user has consumed media. “Binging” is one of the primary ways that many users want to consume media, watching an entire season of television in one sitting. People want to consume content on their own terms, doing it when they want, the way they want it, and for as long as they want to. Technology plays a major role in making this a possibility.

The easiest way to see this trend in action is the reliance on streaming services for media consumption. Rather than pay for cable television, users would rather stream YouTube, Netflix, and Hulu. These new trends have made it more feasible for even fledgling content creators to get their products in front of audiences without depending on major distributors, resulting in a huge change in the way that people consume content they find on these platforms.

Prior to these new platforms growing in popularity, content creators generally had to go through a long and tedious process to get their products in front of anyone. They had to go through distributors for anyone to see their content, giving the distributor the power to purchase or lease the content, as well as make deals with advertising agencies and marketing organizations to bring in huge amounts of capital. There are still a lot of content distributors that go through this process, but it’s easier to avoid in today’s online content market. Many creators are beginning to put out their own paid services to collect their own revenue from online consumer demand.

While media companies relied on the scarcity of content in order to thrive in the past, this influx of new content creators and content platforms has ushered in a considerable change in the way technology is used. In particular, there are three ways that technology has driven the growth of content platforms and media consumption:

Shift #1: Media is On the Move
Mobile devices are more popular nowadays than they have ever been, and with this trend comes an increase in mobile device use for consuming media while on the go. Cisco predicts that mobile computing will drive a quarter of all video traffic by 2021. With this increase in mobile availability for streaming, more users will be able to take advantage of these services moving forward.

Media companies are now starting to roll out vMVPDs, also known as virtual Multichannel video programming distribution services. This gives users the ability to consume content on a number of devices, further customizing the way that users access it. With services like Sling TV, DirecTV Now, and Playstation Vue, there is no shortage of content streaming services. That being said...

Shift #2: Cord Cutters Are on the Rise
Cable companies used to have a monopoly on the way users consumed media, but thanks to streaming services, many users are opting to simply “cut the cord” and opt out of cable. They do this because they would rather have the on-demand services associated with streaming services. The most notable numbers associated with this have to come from the fact that cord cutting has increased by 33 percent so far in 2018 alone. While there are 186 million U.S. adults watching television through cable, satellite, or telecom-provided pay TV services, there are 33 million cord cutters, an increase of 3.8 percent--up from 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation
Companies that distribute media collect a lot of data from their viewers. This data is then passed on to content creators, so they can make more informed decisions regarding what kind of content they produce. This alters advertising and the content creation process itself, as knowing what people want allows organizations to get the most return on their investment, as well as minimize production costs. While companies would once have to create many different kinds of shows and hope that one of them yields results, this isn’t necessarily the case any longer.

Televised sports are a great example of how networks and audience satisfaction can change through technology. Sports broadcasts use augmented reality to break down plays and analyze player movements, and thanks to mobile applications, viewers can engage with the content in new ways through analytics delivered in real time and data visualization.

What do you think the next big data initiative is for media consumption and streaming services? Let us know in the comments.

My Computer Is Slow. What Do I Do?
Cloud-Based Email is Extremely Valuable
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Monday, November 19, 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Flexibility Marketing Hosted Solution Virtual Reality Business Management Regulations Health Apps Samsung Sync Work/Life Balance Healthcare Miscellaneous IT Support Downtime Website Read Tracking Websites Private Cloud Maintenance Cost Hosted Solutions Disaster Recovery Social Network SharePoint Big data Devices Monitoring Skype Wireless Headphones Mobile Device Excel Data Breach Encryption Lithium-ion battery Mouse Telephone Mobile Technology Teamwork Productuvuty Hacking Small Business Phishing Best Practice User Tips Nanotechnology Heating/Cooling Connected Devices Cortana Cryptocurrency Twitter Digital Signature PDF Botnet Recovery Saving Money Training Quick Tips Security Banking Technology Tips Mobile Payment Vulnerability Tech Terms Fake News Download Phone System Education Automation Safety Fiber-Optic Micrsooft Human Resources Entrepreneur A.I. Business Technology cloud computing Backup and Disaster Recovery Domains Unified Communications Software as a Service Wi-Fi Politics Microsoft Office Programming Risk Management Cybersecurity Data Recovery Mobile Security PowerPoint Service Level Agreement Tip of the Week Comparison Google Wallet Legislation Windows Server 2008 Redundancy Processor SaaS Uninterrupted Power Supply Distributed Denial of Service History Error Office 365 Bandwidth Printers switches Unified Threat Management Electronic Payment Electronic Medical Records Pain Points Deep Learning Permissions Customer Resource management Scam Managing Stress Browsers Two-factor Authentication Congratulations Productivity Windows Society Microsoft Legal Augmented Reality Audit Social Collaboration Upload How To Data Warehousing Ransomware Cleaning Save Money Management Virtual Desktop Citrix Xenapp Company Culture uptime Vulnerabilities Office IT Support Machine Learning iPhone Virtualization Evernote Intranet G Suite Law Enforcement Accountants Start Menu Trending Capital Productivity Data Analysis Competition Router Network Software Entertainment Apple Messenger Meetings cyber security Computers Troubleshooting Laptop Android Remote Computing hardware Health IT Hacker IT Management Backup Network Management VPN Windows 10 Digital Payment Computer Care Administrator Statistics Computing Infrastructure Tech Term Windows 7 Chrome Google Windows 8 Best Available Government Books Mobile Device Management Enterprise Resource Planning Printing Upgrade Notifications Multi-Factor Security Patching Data storage Business Computing Relocation Solid State Drive Computer Malfunction Equifax HTML Motion Sickness Environment Settings USB Advertising LiFi Consultation Malware Downloads Privacy Alert Fraud App Regulation Digital Conferencing Streaming Media Windows10 IT service Scalability Paperless Office Data Managed IT Computing Username Documents Desktop IT Plan Employer-Employee Relationship Help Desk Knowledge IT consulting Google Docs Navigation YouTube IT Artificial Intelligence Visible Light Communication Business Mangement Outlook Tech Support Spyware In Internet of Things Trends the Internet of Things Network Congestion VoIP Thank You Distribution Printer 3D Printing Telephone System Public Cloud Hiring/Firing Access Control Corporate Profile IBM Office Tips User Error MSP Avoiding Downtime Gmail Cache Business Metrics Screen Reader Customer Service Supercomputer Fleet Tracking Upgrades Bitcoin Hacks Efficiency Compliance Dark Web Sports Current Events Freedom of Information Best Practices Managed IT services Electricity BDR email scam Writing Travel IP Address Emails Robot Bluetooth Word Managed IT Services Administration Windows 10 Mobile Devices Information Tablets Language Password CCTV Social Engineering Virus Mobile Computing Google Drive Data Loss CIO Networking eWaste Hackers Windows XP Securty Product Reviews Project Management Applications Content Filtering Vendor Mangement Cybercrime Browser IT Services Wireless Technology Business Co-Managed IT Data Backup WiFi Rental Service Chromebook Assessment Analytics End of Support Remote Monitoring Money Proactive IT BYOD Access Saving Time Fileless Malware Smartphones Emergency Google Calendar Users Multi-factor Authentication Business Growth Analytic Document Management communications Facebook Content Gaming Console Operating System clout services Passwords Microsoft Excel Storage Search Monitors Hack Communication Reliable Computing Memory Software License cloud Data Security Asset Tracking Social Networking Computer Repair cloud storage Smartphone Application Spam Blockchain Public Speaking Workers Unified Threat Management Workplace Tips Net Neutrality Vendor Management Innovation Internet Database Update Running Cable Black Market Cost Management Wireless Server Automobile Value Going Green Vendor Antivirus File Sharing Piracy Television Gadgets Managed Service Tip of the week Web Server Bata Backup Email Disaster Physical Security UTM Mobility VoIP Network Security Presentation Specifications Smart Tech Displays Microchip Outsourced IT Managed IT Service Cabling Google Maps Computer Accessories Shortcut Bring Your Own Device Patch Management Device security outsource cloud storage HIPAA WannaCry Business Cards Directions Retail Employer Employee Relationship Worker Tablet News Budget Technology Addiction Time Management Licensing Processors Hard Drive Tactics Hard Drive Disposal Startup Taxes Social Media Webcam Internet of Things Migration User Tip Experience outsource cloud computing Data Protection Music User DDoS Touchscreen Data Management IT Consultant Virtual Assistant Telephone Systems Text Messaging Proxy Server Reading Flash Customer Relationship Management Managed Service Provider Business Continuity Save Time Information Technology Firewall Bookmark Finance Drones Identity Theft Business Owner Hard Drives Telephony Keyboard CrashOverride Business Intelligence Staffing Gamification Computer Inbound Marketing Holiday

Latest News & Events

Prosper Solutions is proud to announce the launch of our new website at http://www.prospersolutions.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our ser...

Contact Us

Learn more about what Prosper Solutions can do for your business.

Call Us Today
Call us today
(617) 369-9977

150 Eastern Ave, Second Floor
Chelsea, Massachusetts 02150