About Us

IT Services

Electronic Security

Knowledge Center

News & Events



Contact Us

  • Register

Prosper Solutions Blog

Like Many Business, Entertainment is Seeing Big Shifts

Like Many Business, Entertainment is Seeing Big Shifts

Technology has changed the way that the average user has consumed media. “Binging” is one of the primary ways that many users want to consume media, watching an entire season of television in one sitting. People want to consume content on their own terms, doing it when they want, the way they want it, and for as long as they want to. Technology plays a major role in making this a possibility.

The easiest way to see this trend in action is the reliance on streaming services for media consumption. Rather than pay for cable television, users would rather stream YouTube, Netflix, and Hulu. These new trends have made it more feasible for even fledgling content creators to get their products in front of audiences without depending on major distributors, resulting in a huge change in the way that people consume content they find on these platforms.

Prior to these new platforms growing in popularity, content creators generally had to go through a long and tedious process to get their products in front of anyone. They had to go through distributors for anyone to see their content, giving the distributor the power to purchase or lease the content, as well as make deals with advertising agencies and marketing organizations to bring in huge amounts of capital. There are still a lot of content distributors that go through this process, but it’s easier to avoid in today’s online content market. Many creators are beginning to put out their own paid services to collect their own revenue from online consumer demand.

While media companies relied on the scarcity of content in order to thrive in the past, this influx of new content creators and content platforms has ushered in a considerable change in the way technology is used. In particular, there are three ways that technology has driven the growth of content platforms and media consumption:

Shift #1: Media is On the Move
Mobile devices are more popular nowadays than they have ever been, and with this trend comes an increase in mobile device use for consuming media while on the go. Cisco predicts that mobile computing will drive a quarter of all video traffic by 2021. With this increase in mobile availability for streaming, more users will be able to take advantage of these services moving forward.

Media companies are now starting to roll out vMVPDs, also known as virtual Multichannel video programming distribution services. This gives users the ability to consume content on a number of devices, further customizing the way that users access it. With services like Sling TV, DirecTV Now, and Playstation Vue, there is no shortage of content streaming services. That being said...

Shift #2: Cord Cutters Are on the Rise
Cable companies used to have a monopoly on the way users consumed media, but thanks to streaming services, many users are opting to simply “cut the cord” and opt out of cable. They do this because they would rather have the on-demand services associated with streaming services. The most notable numbers associated with this have to come from the fact that cord cutting has increased by 33 percent so far in 2018 alone. While there are 186 million U.S. adults watching television through cable, satellite, or telecom-provided pay TV services, there are 33 million cord cutters, an increase of 3.8 percent--up from 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation
Companies that distribute media collect a lot of data from their viewers. This data is then passed on to content creators, so they can make more informed decisions regarding what kind of content they produce. This alters advertising and the content creation process itself, as knowing what people want allows organizations to get the most return on their investment, as well as minimize production costs. While companies would once have to create many different kinds of shows and hope that one of them yields results, this isn’t necessarily the case any longer.

Televised sports are a great example of how networks and audience satisfaction can change through technology. Sports broadcasts use augmented reality to break down plays and analyze player movements, and thanks to mobile applications, viewers can engage with the content in new ways through analytics delivered in real time and data visualization.

What do you think the next big data initiative is for media consumption and streaming services? Let us know in the comments.

My Computer Is Slow. What Do I Do?
Cloud-Based Email is Extremely Valuable


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, March 25, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Upgrade Virtualization Workers Paperless Office Law Enforcement Help Desk Security News Hard Drives Laptop Health Fraud Google Wallet Professional Services Windows 10 Congratulations Efficiency Domains Office 365 Downtime Proactive IT IT Trending Public Speaking uptime Office Tips Technology Disaster Finance Chrome UTM Taxes Outlook Microsoft 365 Navigation Websites Printer Marketing Excel Retail Digital Payment Information Technology Managed IT Motion Sickness Screen Reader Voice over Internet Protocol Ransomware Processing Remote Computing Access Control Vulnerability Devices Communication Hackers Smartphone Writing Mobile Device Management SSID Specifications Tip of the Week cyber security User Antivirus Displays Hiring/Firing Apps Worker Healthcare switches Username Vulnerabilities Printing Memory Network Data Loss Hard Drive Chamber Analytic Electronic Medical Records IT consulting Teamwork Fileless Malware Managed Service Provider App Processors BYOD Desktop Small Business Hard Drive Disposal Avoiding Downtime Meetings Blockchain Windows Disaster Recovery hardware Electricity Messenger Shortcut Operating System Thank You Word Keyboard Data Protection Web Server Experience Google Docs Productivity Accountants Productuvuty Term Fiber-Optic Social Engineering Redundancy Cybercrime Inbound Marketing Securty Hacker User Tips Hack Storage Mobile Security Encryption Save Time Co-Managed IT Users Asset Tracking Microsoft IT Support Data Backup Analytics Business Cards Mobility Fleet Tracking Visible Light Communication Computers Smartphones Employer Employee Relationship Wi-Fi Private Cloud Settings Rental Service cloud IBM Business Management Touchscreen Training Vendor Mangement Product Reviews IP Address Human Resources Current Events Windows10 Google Maps Compliance Backup Migration outsource cloud storage Troubleshooting Intranet Business Remote Monitoring Technology Tips Cooperation Modem Fake News Administration Trends Server Travel Search Download Internet Programming Cortana Micrsooft PDF Privacy Information Unified Communications Skype Company Culture Notifications Reading Corporate Profile Wireless Headphones Best Available End of Support Business Owner Patching Lithium-ion battery Managed IT Services Tactics Cost Management Two-factor Authentication Update Saving Time Employer-Employee Relationship IT Consultant Hosted Solutions Risk Management Assessment Statistics Wireless Tech Term Books G Suite Project Management User Error Software as a Service MSP Virtual Assistant GDPR SaaS Workplace Tips email scam Automobile Multi-Factor Security IT Plan Identity Theft Machine Learning Webcam Big data Data Breach clout services Competition Flash Flexibility Backup and Disaster Recovery YouTube Cache Bandwidth Data Going Green Computer Distribution Printers Electronic Payment Google Play Samsung Scalability Access Windows Server 2008 LiFi Telephone Systems Maintenance Multi-factor Authentication Sync Downloads Phishing Digital Signature Gaming Console Solid State Drive Computing Infrastructure Monitors cloud computing Staffing Android Television Logistics How To Content Filtering Business Intelligence Piracy Microchip Social Network Holiday Botnet CrashOverride Citrix Xenapp Customer Relationship Management Emergency Vendor Management Cost Data Security Windows 10 cloud storage Collaboration Content Software License Mobile Computing Phone System Music User Tip Running Cable Unified Threat Management Heating/Cooling Software Best Practices Licensing Quick Tips Passwords Relocation Hacks Tech Terms Equifax Network Management Upload Applications Emails Management Permissions Augmented Reality Browser Automation Bookmark Saving Money HTML Mouse Mobile Device Scam Facebook Network Security Save Money Proxy Server Cryptocurrency Hosted Solution USB Telephone System Artificial Intelligence Spyware Website Connected Devices Language Chromebook Tablets Comparison Tech Support Nanotechnology Smart Tech Rapid City VoIP Managed Service Data storage Social Networking Supercomputer Work/Life Balance Document Management Malware Cleaning Telephony Customer Resource management Microsoft Office Windows 8 IT service Hacking communications Entertainment Value Password SharePoint Streaming Media Miscellaneous A.I. Spam Presentation Safety Twitter Business Computing Health IT Startup Directions Business Mangement Computer Accessories Best Practice Text Messaging Money Telephone Router IT Support Computer Care Advertising Read Physical Security Computer Malfunction VPN Cybersecurity Data Warehousing Integration Education Productivity Managed IT Service Network Congestion Windows 7 Social Media 3D Printing Computing WannaCry Firewall Data Analysis Bata Backup Gmail Processor Net Neutrality outsource cloud computing Business Metrics Browsers Bring Your Own Device Data Recovery Error Digital Office Government Innovation Politics Solutions Tablet Security Cameras Google Drive Mobile Payment IT Services Dark Web Entrepreneur Internet of Things CCTV Audit Public Cloud Regulations iPhone Conferencing Business Technology Unified Threat Management Virtual Desktop Consultation Device security Virus Documents Patch Management Customer Service Virtual Reality PowerPoint eWaste History HIPAA Pain Points Uninterrupted Power Supply Bluetooth Administrator Distributed Denial of Service Legal Google Email Gamification Medical IT Gadgets VoIP Database Black Market Cabling Networking Tech Reliable Computing Knowledge In Internet of Things Start Menu Tracking Windows XP Managed IT services Environment File Sharing Business Continuity Tip of the week Enterprise Resource Planning Apple Mobile Technology Society Upgrades Service Level Agreement Capital Time Management Google Calendar Vendor Addiction Budget Regulation Robot Evernote Computer Repair Drones Application Banking DDoS Social Freedom of Information Microsoft Excel Data Management Deep Learning Wireless Technology Recovery Outsourced IT the Internet of Things Alert Business Growth Managing Stress Legislation IT Management WiFi Mobile Devices Monitoring Sports BDR Bitcoin CIO

Latest News & Events

Prosper Solutions is proud to announce the launch of our new website at http://www.prospersolutions.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our ser...

Contact Us

Learn more about what Prosper Solutions can do for your business.

Call Us Today
Call us today
(617) 369-9977

150 Eastern Ave, Second Floor
Chelsea, Massachusetts 02150