Home

About Us

IT Services

Electronic Security

Knowledge Center

News & Events

Blog

Support

Contact Us

Blog
  • Register

Prosper Solutions Blog

Like Many Business, Entertainment is Seeing Big Shifts

Like Many Business, Entertainment is Seeing Big Shifts

Technology has changed the way that the average user has consumed media. “Binging” is one of the primary ways that many users want to consume media, watching an entire season of television in one sitting. People want to consume content on their own terms, doing it when they want, the way they want it, and for as long as they want to. Technology plays a major role in making this a possibility.

The easiest way to see this trend in action is the reliance on streaming services for media consumption. Rather than pay for cable television, users would rather stream YouTube, Netflix, and Hulu. These new trends have made it more feasible for even fledgling content creators to get their products in front of audiences without depending on major distributors, resulting in a huge change in the way that people consume content they find on these platforms.

Prior to these new platforms growing in popularity, content creators generally had to go through a long and tedious process to get their products in front of anyone. They had to go through distributors for anyone to see their content, giving the distributor the power to purchase or lease the content, as well as make deals with advertising agencies and marketing organizations to bring in huge amounts of capital. There are still a lot of content distributors that go through this process, but it’s easier to avoid in today’s online content market. Many creators are beginning to put out their own paid services to collect their own revenue from online consumer demand.

While media companies relied on the scarcity of content in order to thrive in the past, this influx of new content creators and content platforms has ushered in a considerable change in the way technology is used. In particular, there are three ways that technology has driven the growth of content platforms and media consumption:

Shift #1: Media is On the Move
Mobile devices are more popular nowadays than they have ever been, and with this trend comes an increase in mobile device use for consuming media while on the go. Cisco predicts that mobile computing will drive a quarter of all video traffic by 2021. With this increase in mobile availability for streaming, more users will be able to take advantage of these services moving forward.

Media companies are now starting to roll out vMVPDs, also known as virtual Multichannel video programming distribution services. This gives users the ability to consume content on a number of devices, further customizing the way that users access it. With services like Sling TV, DirecTV Now, and Playstation Vue, there is no shortage of content streaming services. That being said...

Shift #2: Cord Cutters Are on the Rise
Cable companies used to have a monopoly on the way users consumed media, but thanks to streaming services, many users are opting to simply “cut the cord” and opt out of cable. They do this because they would rather have the on-demand services associated with streaming services. The most notable numbers associated with this have to come from the fact that cord cutting has increased by 33 percent so far in 2018 alone. While there are 186 million U.S. adults watching television through cable, satellite, or telecom-provided pay TV services, there are 33 million cord cutters, an increase of 3.8 percent--up from 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation
Companies that distribute media collect a lot of data from their viewers. This data is then passed on to content creators, so they can make more informed decisions regarding what kind of content they produce. This alters advertising and the content creation process itself, as knowing what people want allows organizations to get the most return on their investment, as well as minimize production costs. While companies would once have to create many different kinds of shows and hope that one of them yields results, this isn’t necessarily the case any longer.

Televised sports are a great example of how networks and audience satisfaction can change through technology. Sports broadcasts use augmented reality to break down plays and analyze player movements, and thanks to mobile applications, viewers can engage with the content in new ways through analytics delivered in real time and data visualization.

What do you think the next big data initiative is for media consumption and streaming services? Let us know in the comments.

My Computer Is Slow. What Do I Do?
Cloud-Based Email is Extremely Valuable
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, January 17, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Save Money Augmented Reality Migration IBM Google Bata Backup Motion Sickness Business Management Employer-Employee Relationship User Software License Efficiency Management Printers Assessment Private Cloud Politics Upgrade Solid State Drive Tracking Business Continuity Micrsooft Business Mangement Productivity BYOD Computer CrashOverride Touchscreen Information Shortcut Gmail Processing Distribution Visible Light Communication Unified Communications Downtime IT consulting How To User Error Wireless Technology Help Desk Data storage Co-Managed IT Windows 8 Value Maintenance Emergency Hackers Documents Computing Net Neutrality Administration Cost Management Data Protection Navigation Samsung Notifications Troubleshooting WiFi Email Networking Equifax Data Backup Proxy Server Freedom of Information Monitoring Hacking Windows Server 2008 Smart Tech Patch Management cyber security Business Managed IT Service Encryption Finance Start Menu Best Practices Government Social Engineering Competition Device security Outsourced IT Skype Evernote Electricity Multi-Factor Security Electronic Medical Records Licensing Product Reviews Vendor Management Privacy Retail Budget Web Server Chrome Entrepreneur News USB Browser Worker Microsoft Office Managed IT services PowerPoint Supercomputer Hard Drive HIPAA Cryptocurrency Office 365 Fileless Malware Project Management Network Security Deep Learning Windows Public Speaking outsource cloud computing Two-factor Authentication Antivirus Gadgets Storage Unified Threat Management Analytics User Tip Big data Nanotechnology Education History Modem Desktop Saving Money Access Robot Healthcare Bring Your Own Device IT Consultant BDR Smartphone Tech Black Market Staffing Gaming Console File Sharing Google Maps Redundancy Content Telephone Systems Firewall Intranet Hack In Internet of Things Excel Content Filtering Spyware Holiday Advertising Computer Malfunction Citrix Xenapp Virtual Reality Windows 10 Social Database HTML LiFi Quick Tips Business Technology Wi-Fi cloud storage Virus Vulnerabilities Data Security Twitter Vulnerability Mobile Device Management Customer Service Technology Google Docs Computer Accessories Word Rental Service Bluetooth Tablet Hiring/Firing Public Cloud VoIP Customer Resource management Workers Router IT Running Cable Alert Smartphones Cybercrime Screen Reader Health Google Drive Internet SaaS DDoS Virtualization Workplace Tips Cleaning Hacker Innovation Microsoft Training Virtual Desktop Administrator Cache Data Management Electronic Payment Trends Hosted Solutions Network Management Data Loss Security Cameras Addiction cloud computing Books Application email scam Username Outlook Patching cloud SSID clout services Users Tech Term Backup and Disaster Recovery Keyboard Hard Drives Emails Regulation Update Memory Applications Fraud Fiber-Optic Managing Stress Safety Tech Terms Mobile Technology Comparison Phishing Knowledge Software as a Service Automobile Digital communications CCTV Webcam Paperless Office outsource cloud storage Business Owner Inbound Marketing G Suite Legislation Messenger Directions VoIP IT Plan Backup SharePoint Recovery Microchip Enterprise Resource Planning Tech Support Artificial Intelligence End of Support Blockchain Social Media Internet of Things uptime Company Culture VPN Best Practice Phone System Vendor Mangement Environment Business Metrics Risk Management Tactics Data Mobile Device Term Work/Life Balance Managed IT Automation Managed Service Mobile Computing Windows 10 Unified Threat Management Hosted Solution Customer Relationship Management Malware Technology Tips Startup Website Business Cards Digital Payment Managed Service Provider Apple Fake News Browsers the Internet of Things IT Services Piracy Reliable Computing Teamwork Reading Cortana Mobile Payment PDF Botnet A.I. Computer Care Laptop Cost Telephone System Mobile Security Human Resources Scam Upgrades Mobile Devices Analytic Chromebook Securty Text Messaging Time Management Disaster Recovery Business Computing Security Connected Devices Pain Points Computers Taxes Service Level Agreement Proactive IT Password Office Tips Distributed Denial of Service Accountants Windows 7 Domains Printer Remote Computing App Language CIO Legal Flash IT Support Read Upload Gamification YouTube Streaming Media Current Events Consultation Data Analysis Remote Monitoring Employer Employee Relationship Wireless Headphones Trending Specifications Tip of the week eWaste Document Management Thank You Information Technology Google Wallet Data Breach Writing Heating/Cooling GDPR Search Software UTM Computing Infrastructure Download Television Presentation Law Enforcement Disaster Asset Tracking Social Networking Facebook Microsoft Excel Compliance Cybersecurity Multi-factor Authentication Miscellaneous Entertainment Sync Server Settings Travel Meetings Google Calendar Office Relocation Conferencing Operating System Ransomware Social Network Dark Web Banking Programming Bandwidth Spam Virtual Assistant Apps Society iPhone Flexibility Lithium-ion battery Windows10 Windows XP Congratulations Regulations Wireless Cabling Collaboration Capital Downloads IT Support Productuvuty Displays Music Devices Websites Tablets Mobility Bitcoin Experience Printing Money Productivity Access Control Digital Signature Vendor Android Communication MSP Marketing Going Green Tip of the Week switches IP Address WannaCry Telephony Processor Passwords Error Corporate Profile Hacks Machine Learning Small Business Sports IT Management Statistics Drones Fleet Tracking Data Recovery Uninterrupted Power Supply Best Available Hard Drive Disposal 3D Printing Managed IT Services Health IT Permissions Bookmark Processors Mouse Physical Security User Tips Avoiding Downtime Identity Theft Save Time Network Congestion Data Warehousing Monitors Network Google Play Computer Repair Telephone IT service Audit hardware Business Intelligence Scalability Saving Time Business Growth

Latest News & Events

Prosper Solutions is proud to announce the launch of our new website at http://www.prospersolutions.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our ser...

Contact Us

Learn more about what Prosper Solutions can do for your business.

Call Us Today
Call us today
(617) 369-9977

150 Eastern Ave, Second Floor
Chelsea, Massachusetts 02150