Home

About Us

IT Services

Electronic Security

Knowledge Center

News & Events

Blog

Support

Contact Us

Blog
  • Register

Prosper Solutions Blog

Like Many Business, Entertainment is Seeing Big Shifts

Like Many Business, Entertainment is Seeing Big Shifts

Technology has changed the way that the average user has consumed media. “Binging” is one of the primary ways that many users want to consume media, watching an entire season of television in one sitting. People want to consume content on their own terms, doing it when they want, the way they want it, and for as long as they want to. Technology plays a major role in making this a possibility.

The easiest way to see this trend in action is the reliance on streaming services for media consumption. Rather than pay for cable television, users would rather stream YouTube, Netflix, and Hulu. These new trends have made it more feasible for even fledgling content creators to get their products in front of audiences without depending on major distributors, resulting in a huge change in the way that people consume content they find on these platforms.

Prior to these new platforms growing in popularity, content creators generally had to go through a long and tedious process to get their products in front of anyone. They had to go through distributors for anyone to see their content, giving the distributor the power to purchase or lease the content, as well as make deals with advertising agencies and marketing organizations to bring in huge amounts of capital. There are still a lot of content distributors that go through this process, but it’s easier to avoid in today’s online content market. Many creators are beginning to put out their own paid services to collect their own revenue from online consumer demand.

While media companies relied on the scarcity of content in order to thrive in the past, this influx of new content creators and content platforms has ushered in a considerable change in the way technology is used. In particular, there are three ways that technology has driven the growth of content platforms and media consumption:

Shift #1: Media is On the Move
Mobile devices are more popular nowadays than they have ever been, and with this trend comes an increase in mobile device use for consuming media while on the go. Cisco predicts that mobile computing will drive a quarter of all video traffic by 2021. With this increase in mobile availability for streaming, more users will be able to take advantage of these services moving forward.

Media companies are now starting to roll out vMVPDs, also known as virtual Multichannel video programming distribution services. This gives users the ability to consume content on a number of devices, further customizing the way that users access it. With services like Sling TV, DirecTV Now, and Playstation Vue, there is no shortage of content streaming services. That being said...

Shift #2: Cord Cutters Are on the Rise
Cable companies used to have a monopoly on the way users consumed media, but thanks to streaming services, many users are opting to simply “cut the cord” and opt out of cable. They do this because they would rather have the on-demand services associated with streaming services. The most notable numbers associated with this have to come from the fact that cord cutting has increased by 33 percent so far in 2018 alone. While there are 186 million U.S. adults watching television through cable, satellite, or telecom-provided pay TV services, there are 33 million cord cutters, an increase of 3.8 percent--up from 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation
Companies that distribute media collect a lot of data from their viewers. This data is then passed on to content creators, so they can make more informed decisions regarding what kind of content they produce. This alters advertising and the content creation process itself, as knowing what people want allows organizations to get the most return on their investment, as well as minimize production costs. While companies would once have to create many different kinds of shows and hope that one of them yields results, this isn’t necessarily the case any longer.

Televised sports are a great example of how networks and audience satisfaction can change through technology. Sports broadcasts use augmented reality to break down plays and analyze player movements, and thanks to mobile applications, viewers can engage with the content in new ways through analytics delivered in real time and data visualization.

What do you think the next big data initiative is for media consumption and streaming services? Let us know in the comments.

My Computer Is Slow. What Do I Do?
Cloud-Based Email is Extremely Valuable
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Monday, November 19, 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Micrsooft Windows10 Virtual Assistant Printer Tablets Messenger Holiday Upgrade Telephone Systems Artificial Intelligence PowerPoint Managed IT Services Virus Value Knowledge Scam Workers Productivity Electronic Payment Office Tips Apple Hacker Microsoft Finance Remote Computing Downloads History Machine Learning Private Cloud Gamification Flexibility Bandwidth Entrepreneur CrashOverride cyber security Data Protection Technology Outsourced IT Inbound Marketing Computer Repair Bluetooth Google Maps Hard Drive Patch Management Save Time Electronic Medical Records Cryptocurrency Relocation Maintenance Windows 10 Computer Small Business eWaste Displays Virtual Desktop Shortcut Spam Monitoring switches Business Metrics Password Startup Hosted Solution Securty Consultation Multi-factor Authentication IBM Content Filtering Gadgets Digital Best Available Processors Vendor IT IT Consultant Asset Tracking Business Management Environment Website Server IT Management Project Management Network Company Culture Laptop Health Samsung BYOD Innovation Wi-Fi uptime Browser MSP Data Analysis Budget Business Mangement Rental Service Regulations Programming Network Congestion Notifications Gmail Thank You How To User Television Avoiding Downtime Cabling Vulnerability Electricity Downtime iPhone Service Level Agreement Access Touchscreen Customer Relationship Management Google Docs Deep Learning Smartphones Unified Threat Management Business Intelligence Unified Communications Data Management Upload Social Bookmark IT service Cybersecurity Emails Freedom of Information Human Resources Presentation Google Drive Society Start Menu Best Practice Desktop User Tip Disaster Recovery Data storage Analytics Windows Server 2008 In Internet of Things Net Neutrality Tech Terms Update Hack SaaS Telephony Staffing Word the Internet of Things Safety Employer-Employee Relationship Employer Employee Relationship Public Cloud Intranet VoIP Digital Signature Worker Passwords Managed IT Banking CCTV Phone System G Suite Windows Smartphone Vendor Management Current Events Black Market Visible Light Communication Fiber-Optic Telephone System Cost Healthcare A.I. Operating System Settings Internet of Things clout services Backup and Disaster Recovery IT Support Websites Wireless Technology Workplace Tips Twitter Security IP Address Marketing Cortana Apps Windows 10 Capital Troubleshooting Flash Social Network Communication Comparison cloud computing Spyware cloud storage Tech Support Permissions Trends Advertising Computing Skype Government Lithium-ion battery Education Disaster IT consulting Enterprise Resource Planning Drones Office 365 Statistics Microchip Tip of the Week Identity Theft Microsoft Excel Keyboard Tech Term Mobile Device Mobile Security Evernote Competition Business Technology Data Loss Computing Infrastructure Excel Mobile Device Management Nanotechnology Health IT Office Facebook Ransomware Product Reviews Scalability Managed IT services Work/Life Balance Google Corporate Profile Virtualization Blockchain Search Windows 7 Windows 8 Backup Error Gaming Console Piracy Information Reading Remote Monitoring Trending Hiring/Firing HTML Application Networking SharePoint Computer Accessories Paperless Office Fake News Congratulations Access Control Digital Payment Social Networking Documents Hacking Pain Points Equifax Software License Cost Management Teamwork Email Recovery Business Cards Distributed Denial of Service Hosted Solutions Hard Drives cloud IT Plan Customer Service Unified Threat Management Botnet Cybercrime Motion Sickness Tip of the week Router UTM Technology Tips Save Money Information Technology Network Security News Solid State Drive Writing Document Management Migration Computer Malfunction Reliable Computing Help Desk Business Growth Download Social Media Management Firewall Sync Meetings Managed Service WannaCry Legislation Bata Backup Directions Text Messaging Hackers Two-factor Authentication Big data Computer Care Travel File Sharing Wireless Augmented Reality outsource cloud computing Mobility Licensing Software as a Service Printing Mouse Vulnerabilities CIO Efficiency Chromebook Navigation Physical Security VPN Addiction Streaming Media Assessment Distribution Retail Hard Drive Disposal Encryption Telephone Productuvuty communications Conferencing Taxes Fraud Upgrades User Tips Books Fileless Malware Public Speaking Mobile Devices Tablet Cleaning Business Continuity Social Engineering Bring Your Own Device Storage WiFi Law Enforcement Mobile Payment Google Calendar Network Management Webcam Administrator Alert Processor Users Time Management Data Read Content Training Computers Google Wallet Sports VoIP Multi-Factor Security Specifications Tracking Running Cable Audit Patching Productivity Collaboration Wireless Headphones Accountants Web Server Username Saving Time Connected Devices Miscellaneous Vendor Mangement Robot Windows XP Analytic User Error Automobile Citrix Xenapp DDoS HIPAA Memory End of Support Music Automation Device security IT Support Redundancy Chrome YouTube Supercomputer App Dark Web Risk Management Screen Reader Business Devices Internet Monitors Uninterrupted Power Supply Cache Saving Money Quick Tips Outlook USB IT Services 3D Printing hardware Software Hacks Android outsource cloud storage Managed IT Service Proxy Server Business Owner Data Warehousing Best Practices Emergency Tactics Experience Virtual Reality Data Breach Legal LiFi Managing Stress Smart Tech Domains Bitcoin Heating/Cooling Microsoft Office Data Backup Regulation Browsers Mobile Technology Money Proactive IT Business Computing Malware Printers Mobile Computing Compliance Going Green Managed Service Provider Language Co-Managed IT Antivirus Database PDF Data Recovery email scam Phishing Customer Resource management Privacy Politics Applications Fleet Tracking Data Security Administration Entertainment BDR

Latest News & Events

Prosper Solutions is proud to announce the launch of our new website at http://www.prospersolutions.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our ser...

Contact Us

Learn more about what Prosper Solutions can do for your business.

Call Us Today
Call us today
(617) 369-9977

150 Eastern Ave, Second Floor
Chelsea, Massachusetts 02150